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Analytics and reporting are the two primary elements of a data-driven approach that helps make informed business decisions, optimized processes, and more efficient. They differ in that reporting focuses on summarizing and presenting information, whereas analytics is about discovering patterns and insights to aid in strategic decision-making. A dashboard that is interactive is the ideal tool for delivering both. It provides an overview of key metrics and lets you drill further into specific data points.

Reporting is a process of capturing and organizing data in a logical format that can reveal the truth and reveal risks. It also helps you keep track of the most important operational metrics of your business. It focuses on providing answers to questions like «what’s happening» and ‘what should be done next’. Reports can take the form of financial reports, marketing reports, usage reports, or management reports.

Analytical reports go deeper into the performance of your agency, offering insight into how to improve your results in marketing. They are a great way to demonstrate your credibility and provide clients with practical suggestions to increase their ROI on marketing.

Unlike reporting, which uses a variety of tools and visual data representations analytics utilizes sophisticated analytical models that allow for more thorough analysis. It’s a process that requires time to execute however it can help you uncover problems in your organization and provide solutions. For instance, one simple step in your analytics procedure could be setting up initial standards and performing a report to identify variations in the way invoice numbers are entered. This will help you identify the root of the problem and make changes to eliminate them.